Samsung’s shoppable design belongings lso are-imagine societal commerce
Singapore – Consumer electronics giant Samsung possess married that have a good dvertising agencies BBH Singapore to possess a promotion allowing consumers buying the products it makes right on social network. The personal-basic looking format combines Instagram probably having frictionless in-platform money.
A few little design home imitate the feel of a shop window, showcas ing the brand new brand’s items in smaller sets in s pired by the interior styling trends from Ebony Academia in order to Fluorescent Maximalist. Running across Thailand, Indonesia and you may Singapore, the campaign is designed to do a keen immersive, cosy feel, tapping into the brand new immediacy out of social network showing how Samsung points can slot into the household models.
‘ It innovative tries to turn scrollers into the customers, attracting some one to your pleasant worlds of those model house, filled with passion and interior design flair, ‘ says Olivier Bockenmeyer , h ead away from c orporate m arketing getting The southern area of Asia and you may Oceania in the Samsung Electronics. Read more “Samsung’s societal-shoppable design belongings, reflection on the metaverse, and you will China’s possessions freeze”
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